The Dallas Cowboys continue to make The Star brighter in Frisco

The Dallas Cowboys-anchored mixed-use development in Frisco — The Star — will continue to get brighter prior to this fall’s kick off as a larger development game plan takes shape.

The Cowboys recently opened its new three-story, 60,000-square-foot health and fitness center, Cowboys Fit, in a partnership with Mark Mastrov, the chairman of New Evolution Ventures and founder of 24 Hour Fitness.

This is the latest evolution of a long-term development plan at The Star, said Jerry Jones Jr., executive…